// PRESS

Press kit.Tell the waffle bet straight.

The brand essentials below — origin, founder, palette, typography, logo rules, current drops — packed into one downloadable PDF. DM-free channel at the foot of the page for press inquiries.

// DOWNLOAD

One PDF. The whole brand.

Single file: cover origin, founder line, palette hex codes, typography ramp, wordmark rules, and the three current drops. Save it, quote it, link it — no DM needed.

stackdrip-press-kit.pdf · generated on demand

// ORIGIN

Why the waffle.

A streetwear label built around the waffle — one food, four styles, one illustrator per run.

Stackdrip prints graphics-led tees, hoodies, beanies, and accessories in small IRL batches out of a single studio. Every drop is roughly two hundred units, never restocked, photographed the same week it ships, and named after a Belgian city that already proved the waffle converts to a grid. The first drop, The Liégeois, ships with a hand-set wordmark over a honey-on-cream waffle print — every drop after it carries the same studio discipline in a different grid, a different fabric, and a different illustrator’s hand.

// FOUNDER
We started Stackdrip because photographs lie less than receipts. Every tee off this iron is roughly two hundred units, IRL-printed, photographed the same week it ships, never reprinted. That is the whole pitch — the rest of the press kit is the receipts.

— Stackdrip, on the record

// PALETTE

Brand colors.

Five hex values, derived from one warm-amber seed. Drop them in Figma; do not adjust them in print or social.

  • Accent · honey
    #d97706

    wordmarks, CTAs, drop numbers, eyebrow rules

  • Cream · paper
    #fdf8ef

    PWA splash, background-underlay

  • Background · linen
    #f6efe5

    page surface, tee body, tote canvas

  • Foreground · espresso
    #1a140d

    primary text, hero backdrop

  • Ink · deep
    #0a0a0a

    print ink on cream cotton, type at smallest sizes

// TYPOGRAPHY

Type stack.

Display and body share one family. Do not mix in a second face for a quote pull or a drop number — the stack is the brand.

// FAMILIES

Display

Inter

Body

Inter

  • text-displayStackdriphero headlines, single-purpose display
  • text-h1The Liégeoissection openers, page titles
  • text-h2Origin storysubsection openers
  • text-h3Care & washcard / row titles
  • text-eyebrow// PRESSsection eyebrows, kicker labels
// LOGO

Logo & wordmark usage.

Use the wordmark in the orientation it was set in, against the colours below, and at a size that respects the waffle-grid backdrop.

STACKDRIP
// DO
  • Keep a clear-space margin equal to the height of the waffle-grid cell around any wordmark lockup.
  • Use the wordmark on Accent honey or Cream linen only — never on photography or near a colour it cannot outpace.
  • Set the wordmark to its optical size: Display on hero, H1 on cards, H2 in body. Never recompose to fit the canvas.
  • Use the waffle-grid background only in its original honey-on-cream orientation.
// DON'T
  • Do not crop, stretch, rotate, or skew the wordmark.
  • Do not recolour Honey to anything outside the published palette above.
  • Do not place the wordmark on busy photography without the cream or espresso underlay behind it.
  • Do not re-typeset the wordmark in an alternate font, even when it conflicts with the drop illustration.
// CURRENT DROPS

Featured in this kit.

Three current drops: the Liégeois tee, the Antwerpener hoodie, and the Brusseleir beanie. Their colourways also appear in the palette above.

  • // DROP 01
    LIÈGEOIS

    The Liégeois

    Pearl sugar crunch on a cream base — built to be photographed.

    Palette
    Honey / cream
    Materials
    100% combed cotton, 220gsm — screen-printed in studio, EU sizing
  • // DROP 02
    ANTWERP

    The Antwerpener

    Cocoa-on-cream heavyweight — port-town built, screen-printed in studio.

    Palette
    Cocoa / cream
    Materials
    100% combed cotton fleece, 380gsm — brushed inner, flat-lock seams, EU sizing
  • // DROP 03
    BRUSSELS

    The Brusseleir

    Charcoal rib knit with a single cream stripe — for cold studios.

    Palette
    Charcoal / cream
    Materials
    70% merino wool, 30% recycled poly — jacquard stripe, rib knit, EU sizing
// CONTACT

Press inquiries.

Press inquiries — drop us a line via the Contact form on this page, never via DM. Send the story angle, the publication or platform, and the deadline — replies land the same week.

// NEXT

On the drop list, before the next run.

One email when the next drop hits the press — first dibs before the inventory is gone, or catch whatever's still on the rack from the current run.

One email. One Friday. We never sell or share.